Sr. Mgr. Research & Consumer Insight
CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
Company Summary
MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook.
Job Overview
As a Senior Manager you will design and execute research with a focus on product concept research, entertainment content research, and positioning studies.
Essential Duties
- Meet with key stakeholders to understand challenges and questions to design studies that best meet the objectives
- Determine best methodologies, develop questionnaires and assets, analyze data, and write reports that tell the story and provide actionable insights for internal stakeholders
- Develop consumer insights and market knowledge to support the overall company mission and vision
- Manage and supervise a broad range of research activities, with a focus on quantitative research
- Uncover and report insights to the product, marketing, and entertainment teams
- Continuously build off developing knowledge to improve methodologies and refine research and approach
- Work with outside vendors on various stages of research as needed
- Study marketplace and entertainment environment, identifying trends in these spaces
- Design and conduct research on entertainment from initial concept ideation through development with kids and adults
- Design and conduct research on toy concepts and product marketing with kids and adults
- Analyze and report insights to internal teams to help improve products and offerings
Qualifications
- Bachelor’s degree required, advanced degree in business or psychology a plus
- Minimum of 5-7 years of experience in consumer research
- Experience in entertainment research, toy category, and/or at full-service market research firm preferred
- Knowledge of kids programming, gaming and entertainment preferred.
- Strong project management skills with a track record of collaboration
- Exemplary communication skills, written and oral, and the ability to communicate and interact effectively with colleagues, senior management, and team members with ability to obtain consensus
- Ability to adjust to the changing needs of a dynamic environment and react swiftly to shifting priorities
- Ability to manage multiple complex projects at the same time
- Proficient in Microsoft Excel, PowerPoint, Word, and Outlook
- Experience in survey programming a plus
- Ability to work with minimal supervision
Salary
$120,000.00 – $140,000.00 /year