Associate, Activation
CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
Role Overview:
The Associate, Activation plays a key role in supporting the execution of integrated marketing campaigns that drive awareness, engagement, and sales for MGA’s portfolio of brands in the North America market. This role works within the Marketing Activation team on a specific Brand Team and collaborates cross-functionally with Creative, Media, PR, Sales, and Global partners to bring brand campaigns to life across touchpoints.
The ideal candidate is a highly organized, detail-oriented marketer who thrives in a fast-paced, collaborative environment and is passionate about storytelling, pop culture, and connecting with consumers.
Key Responsibilities:
Campaign Execution & Support
• Assist in the development and rollout of 360° marketing campaigns across digital, influencer, social, retail, experiential, and owned channels.
• Track timelines and deliverables for campaign components, ensuring assets are delivered on time and aligned with briefed objectives.
• Support in preparing internal briefs and recap decks, coordinating with Creative, PR, Media, and Retail Marketing teams.
Asset & Channel Coordination
• Manage campaign assets and content libraries, including tracking versions, approvals, and usage across teams.
• Coordinate with Creative and Production teams on asset delivery for North America marketing needs (e.g., social, banners, packaging callouts, POS).
• Partner with the Brand’s social media leads to ensure calendar alignment and timely execution of planned content.
Retail & Experiential Activation
• Support development of shopper and retail marketing initiatives by gathering inputs, tracking requests, and assembling retailer toolkits.
• Assist in the execution of live events, PR stunts, trade shows, and consumer activations, including logistics coordination and recap documentation.
Performance Tracking & Reporting
• Compile campaign performance data from media, PR, and social partners into digestible reporting templates.
• Help maintain dashboards, trackers, and recaps to measure the effectiveness of marketing initiatives.
• Monitor trends and competitor activity to help inform campaign planning and creative ideation.
Qualifications:
• 3-5 years of experience in marketing, communications, advertising, or campaign management (internships included), ideally within consumer goods, entertainment, youth, or retail-focused industries.
• Strong organizational skills with the ability to manage multiple projects and deadlines simultaneously.
• Collaborative spirit with excellent interpersonal skills and a team-first mindset.
• Detail-oriented with strong written communication and presentation-building abilities (e.g., PowerPoint, Google Slides).
• Passion for pop culture, social media, youth trends, and storytelling.
Additional Qualifications:
• Experience working with cross-functional creative or media teams.
• Familiarity with marketing tools and platforms such as Sprinklr, Airtable, Google Analytics, or influencer tracking software.
• Interest in brand-building and desire to grow into a larger strategic or campaign management role over time.
Salary:
$75,000.00 – $100,000.00 /year