Assoc. Brand Manager
Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.
MGA Entertainment Mission & Values: Our Mission is to entertain children around the world and become part of their childhood and future generations. Our Values serve as a compass for our actions and describe how we behave in the world. For us, Creative Innovation is our way. We are passionate about everything we do. We are about solutions and “can-do” is our belief system. When we say it, we do it – we are always accountable. We recognize the unlimited potential of employees and power of teamwork. Collaboration is crucial.
Our Workspace: Join us in our brand new headquarters, designed for our employees. Our space focuses on health, wellness, and eco-friendly values: on-site gym, free yoga and Pilates, smoke-free campus, green vehicle charging stations, bamboo Zen garden and more! Employee toy discount is a great perk when you work on toys in such high demand!
Opportunity: The Associate Brand Manager, LOL Surprise! role supports the LOL SURPRISE! Brand Franchise. Originally launched in 2016 as a line of collectible small dolls, the brand has grown into a multi-billion dollar global franchise now encompassing content, mobile gaming, and live shows.
The ABM supports the implementation & execution of brand strategies designed to drive sales, consumer engagement, market share growth, franchise revenue growth, and profitability management. The role works closely with internal support centers of excellence (i.e., Product Development, Packaging, Sales, International) for brand management and agency partners (i.e., Entertainment, Marketing Services, Retail Marketing, Licensing) to deliver against our revenue goals and marketing activation to drive consumer demand.
Position Requirements
Education/Experience:
- Bachelor’s degree in related fields (Business Econ, Marketing, Communication, etc)
- 2 years of brand management, retail buying or marketing agency experience
- Foundational knowledge of US retail market
- Kids and/or Family marketing, Toy experience or quick turn fashion experience strongly preferred
Skills/Knowledge/Ability:
- Motivated by challenges and possesses a sense of curiosity and a can-do attitude
- Ability to work independently and maintain assigned priorities & deadlines
- Attention to detail is key in supporting portfolio of 100+ SKUs
- Ability to analyze sales data at a beginner level
- Builds relationships across the business by supporting cross-functional teams.
- Maintains consistent information flow across key departments
- Ability or willingness to learn to present product lines and business plans to buyers & partners
Authority:
- This role reports to a Brand Manager or higher
- This role may be supported by direct report, Marketing Coordinator or Intern