Careers at MGA Entertainment

Brand Manager – LT

Requisition ID: 9200360675524_1
Location: Los Angeles, CA, US
Date posted: Feb 22, 2022

Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market.  The company also licenses its IP in such areas as apparel, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.

 Mission:  Development and implementation of short and long term product strategies and strategic management of product category based on thorough new product evaluation, packaging, pricing, competition, forecasting, consumer and retail trend analysis, PR, advertising, and promotions.

Key Result Areas

Time Utilization

1.

Drive Consumer Demand

30%

2

Brand Management

30%

3

Marketing

20%

4.

Strategic Planning

10%

5.

Research

5%

6.

P&L analysis and management

5%

TOTAL TIME UTILIZATION

100%

Position Requirements

Education/Experience:

  • Bachelor’s degree in Marketing and/or Business management required
  • MBA strongly preferred
  • 5-7 years’ experience in brand management at a consumer products company, (preferably with products targeting parents and children, but not required)

Skills/Knowledge/Ability:

  • Excellent organizational skills
  • Proficient at PowerPoint, Excel, Word
  • Ability to work across multiple functional silos
  • Strong organizational, analytical and presentation skills
  • Ability to respond quickly and adeptly to change
  • Product launch experience

Key Result Areas and Activities

Drive Consumer Demand 

  • Utilizing traditional and non-traditional methods, create brand awareness, preference, and loyalty in order to drive sales
  • Advertising, PR, Social Media, Product Placement, Event Marketing, Location Based Marketing, Product Endorsement, etc
  • Caretaker of the consumer – understand all aspects of the consumer – tastes, attitudes, influencing factors, etc through primary and secondary research
  • Track results of new product launches

Brand Management

  • Lead new product launches from conception through execution (pricing, positioning, packaging, etc) 
  • Monitor, review, and fine tune brand positioning and architecture to reflect changing consumer tastes and attitudes, market dynamics, and consumer trends to insure brand is current and relevant
  • Act as brand ambassador internally and externally

Marketing

  • Development of marketing plans for key product drivers including but not limited to
    • Traditional and Digital marketing 
    • Advertising
    • Public Relations
    • Social Media

 

Strategic Planning

  • Make strategic growth recommendations through analyzing related categories and proposing line expansion opportunities and future development that meet or exceed all financial goals

 

Research

  • Review available consumer research to understand changing trends that affect preference, attitude, buying patterns to insure that product development is consumer centric
  • Ongoing competitive research to insure product offerings are best in class in terms of quality, innovation, styling, and pricing and trends

 

P&L Analysis and Management

  • Analyze and manage all aspects of P&L including ad spend, ROI etc.