Digital Sales Manager
Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, home décor, stationary and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Rainbow High®, and Zapf Creation®. For more information, please visit www.mgae.com.
The Sales Manager – Walmart.com will contribute to MGA’s success across the Walmart OMNI Channel by providing direction and leadership for the ecommerce site marketing and product listings, in conjunction with the priorities of the OMNI business. The Sales Manager – Walmart.com is critical to the overall customer growth plan and is responsible for driving the development and execution of the digital strategy by liaising with the Merchant Team, Brick & Mortar Team, Brand Marketing Team, and 3rd Party Digital Partners, bringing the priorities together for a best-in-class online consumer experience.
The ideal candidate will have 7+ years in a sales role, prior experience working on the Walmart.com platform, in the toy or similar seasonal and sku intensive category. They will possess strong business management, communication, and analytical skills. Additionally, they will understand SEO, and be able to influence the consumer journey by directing specific tactics on the Walmart.com platform.
Key Area and Results
- Account Management & SEO Development 40%
- Collaborative Forecasting/Planning 20%
- Analysis (POS, Competition, Traffic, Conversion) 25%
- Communication 15%
TOTAL TIME UTILIZATION 100%
Education and Experience
Four-year college degree required.
7+ years in a sales role, preferably with a digital focus, with a track record of growth and excellent customer partnership.
2+ years working with Walmart.com, managing listings, product launches, and search optimization. Working knowledge of VDP & EDQ, Retail Link, and Item 360.
Strong Analytics background, capable of diving into data and creating concise, actionable recommendations.
Experience with 3rd party applications and agencies to optimize performance.
Long lead-time planning and forecasting. Familiar with LC/FOB and Domestic customer sourcing.
Excellent computer Skills – MS Office Suite, Excel.
Key Results and Activities
Account Management & SEO Development:
Work with the Walmart Team to align priorities, build account plans, and drive digital sales
Be the key point of contact for Walmart Associate Buyers and Content Managers
Manage Walmart.com platform on a day-to-day basis, and develop the vision for the digital side of the Walmart business
Partner with other divisions to ensure creative vision for Brand is represented on Walmart.com
Enhance partnerships with 3rd party agencies to improve product performance and campaign results
Work with internal partners and 3rd party agencies to create a Best-in-Class Customer Experience all the way through the purchase journey for the Walmart.com shopper
Executing the “perfect launch” of all products, store supported and online only, on Walmart.com
Align with Walmart store sales team and buying team for line reviews, item set up time lines, orders, and in stock dates
Build item level forecasts according to timelines set out by Supply Chain to support the agreed business plan, aligning on store shared and dotcom only inventory
Collaborative with store sales and buying team to execute base-line and promotional forecasts
Create a business plan for each category that includes site marketing, brand stores, search and display that supports the total OMNI channel business
Review Business Plans with buyers, store sales, and 3rd party agencies monthly, highlighting changes and upcoming activity
Analysis (POS, Competition, Traffic, Conversion):
Analyze POS data on a weekly basis. Look for trends, early reads, planned promotional lifts and outcomes, adjusting plans accordingly.
Report campaign performance against agreed KPIs and provide insights on ways to drive future performance by testing new and repeating proven strategies.
Utilize the Content Score card to identify PDP opportunities and lead the process for updates and communication back to Walmart, striving for +95% score.
Share digital marketing and resulting data with store team to determine how these activations enhance store consumption and employ tactics that have the best OMNI impact.
Create a regular communication specific to the Walmart.com business including sales performance, content scorecard, reviews, and campaigns, delivering to key stake holders.
Develop strong working relationship across Walmart Business Team, Walmart Associates, 3rd Party Agencies, and all internal stake holders.
Confident and articulate communication in all settings, via phone, video conference, email, or in person.
Respond to and acknowledge all requests in a timely manner.
Active participation in all meetings and follow up with a “who, what, when” action plan.
Reports to the SVP Sales – Digital & Alternative Channels