Digital Sales Manager
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
About the Role
MGA Entertainment is looking for a strategic, results-oriented Walmart Digital Sales Manager to join our team. This role is vital to our omnichannel success, focusing on maximizing the presence and performance of our world-class brands on Walmart.com. You will own the end-to-end digital lifecycle, from assortment planning and forecasting to site optimization and event execution.
Responsibilities
Assortment & Strategy (1P)
- Attend line review meetings to stay ahead of new item launches.
- Create and manage the digital line review for Walmart.com exclusive items.
- Partner with the sales team to identify and pitch high-potential digital-only items to merchants.
- Oversee item setup, ensure "Call to Action" (CTA) placements, and align start/stop dates with launch schedules.
Forecasting & Inventory Management
- Develop and manage the initial forecast for all Walmart.com exclusive items.
- Collaborate with Sales, Demand Planning, and Walmart stakeholders to align on shipping forecasts 120 days out.
- Monitor POS data and inventory levels to identify gaps and ensure healthy in-stock rates.
- Proactively suggest promotions to clear inventory and coordinate with merchants on replenishment needs.
Content & Site Optimization
- Partner with internal content and brand teams to ensure Product Detail Pages (PDP) are "live and perfect" for launch.
- Lead the strategy for brand stores and shelf pages, ensuring top priorities are featured using self-service tools.
- Collaborate with Walmart site teams to optimize placement and define efficient "ways of working".
- Review search optimization for new and top-performing brands, meeting weekly with external partners to adjust tactics.
Events & Marketplace Execution
- Review and participate in Omni events, ensuring MGA brands are front and center.
- Execute "deals" and "flash deals" leveraging Marketplace (ATS) inventory.
- Coordinate with Order Management and internal leadership for special pricing, funding, and order execution.
Reporting & Analytics
- Partner with the analytics team to generate comprehensive Walmart.com performance reports.
- Utilize Scintilla to gather digital sales insights and share actionable data with merchants and sales leadership.
- Support Walmart Connect (WMC) initiatives and monthly actualization reporting.
Qualifications & Requirements
Education: Bachelor’s Degree in Economics, Business, or a related field is preferred.
- Experience: Proven experience managing Walmart 1P (First-Party) and Marketplace (3P) business models.
- Technical Proficiency: Hands-on experience with Walmart-specific platforms, including Supplier One, Walmart Connect (WMC), and Scintilla.
- Analytical Skills: Strong ability to develop initial digital forecasts and monitor POS/inventory data to identify gaps or replenishment needs.
- Content Strategy: Experience partnering with creative teams to optimize PDP content, Activity IDs, and brand shelf pages.
- Collaboration: Ability to lead weekly meetings with external partners (e.g., Podean) to optimize search and site placement.
- Process Management: Skilled at managing strict timelines, such as the 120-day shipment lock and launch-date alignment.
- Negotiation: Experience working with internal leadership to secure special pricing and funding for promotional events.