Director, Digital Creative
CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook.
Mission: Lead the development and execution of creative strategies for digital marketing initiatives across various platforms. Ensure alignment with overall business objectives while maintaining a competitive edge in the digital landscape.
Position Requirements
Education/Experience:
- Bachelor's Degree in Design, Marketing, Advertising, or related field from a four-year college or university.
- Minimum of 12 years of experience in a creative leadership role, preferably within the toy industry or a similar consumer goods sector.
- Proven expertise in digital marketing across paid media, social media, e-commerce, and email marketing platforms.
- Strong proficiency in Adobe Creative Suite and familiarity with content management systems and marketing automation platforms.
Skills/Knowledge/Ability:
The Digital Creative Director oversees the development and execution of digital marketing initiatives, ensuring adherence to brand guidelines and industry best practices. They possess a keen understanding of digital media formats, user interfaces, and consumer psychology.
Responsibilities:
- Lead the development and execution of creative strategies for digital marketing initiatives across paid media (non-TVC), social media, e-commerce, and email.
- Collaborate closely with cross-functional teams to ensure alignment of creative efforts with overall business objectives.
- Execute and manage the creation of engaging digital content, including graphics, videos/clips, animations, and copywriting.
- Translate brand attributes into effective digital assets, including headings, copy, CTAs, and thumbnails.
- Stay up-to-date with industry trends and best practices in digital marketing, e-commerce, social media, and children's entertainment.
- Manage and mentor a team of creative professionals, fostering a collaborative and innovative work environment.
- Maintain brand guidelines to ensure consistency across all digital channels and interfaces.
- Drive the vision of each marketing campaign across digital assets to maintain messaging, branding, and call-to-action consistency.
Requirements:
- Bachelor's degree in Design, Marketing, Advertising, or a related field.
- Proven track record of 12+ years of experience in a creative leadership role.
- Demonstrated expertise in digital marketing across various platforms.
- Strong creative vision and leadership skills.
- Proficiency in Adobe Creative Suite and content management systems.
- Passion for toys, children's entertainment, and generating memorable creatives.
Salary:
$125,000.00 – $175,000.00 /year