Ecommerce Marketing Director
Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.
The Director of Ecommerce Marketing will contribute to MGA DTC ecommerce success by providing direction and leadership for the ecommerce site marketing & product operations for all of MGA’s Direct-To-Consumer websites. The Director of Ecommerce Marketing is critical to the growth plan and is responsible for driving the development and execution of the overall E-Commerce strategy including the online demand generation, social engagement, website customer experience and engagement, web analytics.
The ideal candidate will possess prior experience in the toy or entertainment category and/or experience with contemporary consumer facing brands. Additionally, they will possess strong project management, communication and analytical skills, as well as experience working for a data-driven, multi-channel, direct-to-consumer e-commerce website.
Responsibilities
- Create a Best-in-Class Customer experience all the way through the purchase journey
- Responsible for working with Google/Social marketing teams on Paid Search, Display, Prospecting, Retargeting, Email, & Affiliate campaigns
- Responsible for ensuring projects and tasks are completed on time.
- Institute and tracks metrics, KPIs, and other valuations of performance for each campaign and provide direction to cross function partner to ensure success
- Partner with other divisions to ensure creative vision for Brand is cohesive across all channels
- Calendar management of imagery, copy, and approach to monthly product introductions
- Enhance partnerships with 3rd party agencies to improve performance and customer experience
- Responsible for reporting performance senior management and providing insights on way to drive future performance
- Manage e-commerce platform on a day-to-day basis, and develop the vision for the channel
- Make front-end updates including, merchandising updates, etc
- Responsible for the accuracy of inventory on all channels
- Responsible for UX experience from landing page to check-out
- Launching product as well as overseeing new product postings
Ideal Experience & Leadership:
- Experience leading ecommerce site initiatives with a focus on both Acquisition and Retention of customers
- Results oriented, while still being able to balance long term health and growth of Brand
- Strong Analytics background, capable of diving into data but also create concise, actionable recommendations
- Familiarity with Shopify Platform and experience with using 3rd Party development agencies to ensure excellent customer experience
- Experience with 3rd party applications and agencies to optimize performance
Requirements:
- 2-4 years experience in an ecommerce management role