Head of Product Development – Bratz Beauty
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MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Wonder Factory™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.
The Role
At Bratz, we don’t just make toys—we are building a lifestyle. And now, we’re entering the beauty space with Bratz Beauty™: a nostalgic, bold, and culturally expressive brand for the next generation. We're looking for a Product Development Lead to help bring this vision to life from the ground up. This is a rare opportunity to shape a beauty brand from inception and influence global trends through provocative product innovation. This is a high-impact, end-to-end product development role. You’ll drive the entire process from forecasting trends and building a product roadmap to formula and shade development, vendor awards, and packaging consultation. You’ll work cross-functionally with creative, marketing, operations, and sourcing to ensure every product delivers on the Bratz vision.
Key Responsibilities
Product Strategy & Innovation
• Shape the Bratz Beauty™ product vision and innovation roadmap across core and future categories.
• Forecast trends, map whitespace, and translate consumer and cultural insights into product concepts with global relevance.
• Build and pitch new product ideas that fuse formula, packaging, and positioning with emotional and cultural resonance.
End-to-End Development Execution
• Lead formula and shade development in partnership with top-tier labs and manufacturers.
• Own timelines, COGs, gross margin targets, and forecasting inputs.
• Manage all stages from concept to production, including RFP/vendor selection, testing, QA, claims, and regulatory steps.
• Collaborate with creative, design, marketing, and sourcing to ensure 360° alignment across product and storytelling.
• Stay up to date on beauty trends, consumer insights, and regulatory standards.
Cross-Functional Leadership
• Serve as the product expert across internal teams and external partners.
• Consult on packaging componentry and innovation, working hand-in-hand with design and ops.
• Influence brand positioning, claims, naming, and GTM messaging to ensure products deliver both creatively and commercially.
• Provide insight and input on packaging structure, componentry, and design.
Position Requirements
• Experienced: 7–10+ years in beauty product development with proven end-to-end launch experience. L’Oréal, Estée Lauder, Unilever, or comparable background preferred.
• Well-Connected: Strong network of global vendors, contract manufacturers, and formulation labs.
• Creative & Strategic: Ability to think like a marketer and creator while executing like a business owner.
• Entrepreneurial: You thrive in fast-paced, ambiguous environments and love building from scratch.
• Detail-Obsessed: You know that excellence lies in the details—from color calibration to cost modeling.
• Knowledgeable: Deep technical knowledge of beauty, formulas, ingredients, packaging, trends, brand storytelling, and go-to-market
Salary
$140,000.00 – $200,000.00 /year