Careers at MGA Entertainment

Head of Qualitative Research

Requisition ID: 9200963575042_1
Location: Los Angeles, CA, US
Date posted: Mar 31, 2023

Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market.  The company also licenses its IP in such areas as apparel, home décor, stationery, and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information, please visit

Key Responsibilities Include

  • Work with product and marketing managers to formulate research questions and propose research approaches to satisfy objectives in line with established timelines and using available resources
  • Develop studies using the most appropriate methods for the study:   in-person focus groups, online focus groups, one-on-one interviews, online discussion boards, and other hybrid approaches
  • Manage multiple projects at one time, for different internal teams
  • Own screener and discussion guide development
  • Work with vendors and field services for recruiting and other elements of the project as appropriate
  • Moderate qualitative research on site and online with both parents and kids
  • Analyze and report findings and insights to inform product development, marketing, entertainment development, etc.
  • Communicate both positive and negative results directly with sensitive teams in a productive manner

Basic Qualifications

  • 8+ years’ experience in qualitative research, including moderating and reporting
  • Experience conducting research with parents, young kids, and teens
  • Ability to relate to kids while keeping them honest
  • Excellent attention to detail and analytical/critical thinking skills
  • Excellent verbal and written communication skills
  • Demonstrated ability to work in very fast-paced environment
  • BA/BS in related field (e.g., psychology, marketing, market research, sociology etc.)

Preferred Qualifications

  • Ability to collaborate and work well in a team environment
  • Experience in entertainment research
  • Specialized training in qualitative research
  • Advanced degree in psychology or sociology a plus

Salary Range 

$74,953 – $156,000 /yr