Jr. Copywriter, Girls Brand Marketing
CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights
MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook.
MGA Entertainment Mission & Values: Our Mission is to entertain children around the world and become part of their childhood and future generations. Our Values serve as a compass for our actions and describe how we behave in the world. For us, Creative Innovation is our way. We are passionate about everything we do. We are about solutions and “can-do” is our belief system. When we say it, we do it – we are always accountable. We recognize the unlimited potential of employees and power of teamwork. Collaboration is crucial.
Our Workspace: Join us in our brand new headquarters, designed for our employees. Our space focuses on health, wellness, and eco-friendly values: on-site gym, free yoga and Pilates, smoke-free campus, green vehicle charging stations, bamboo Zen garden and more! Employee toy discount is a great perk when you work on toys in such high demand!
Opportunity: As Jr Copywriter, the role will work closely with the Brand Marketing, Product Design & Packaging team on developing packaging copy and proofreading.
Responsibilities include generating character names, some back-story, packaging copy and proofreading. The copywriter will work with other departments in making sure the copy is on brand and delivers against marketing objectives. The candidate must be versatile in many different types of communications, and possess the ability to move quickly and comfortably between multiple projects. Technical, editorial writing experience also considered. Finally, the candidate will be responsible for proofreading all materials through production and printing process to make sure is 100% accurate and error-free.
Roles and responsibilities:
- Develop copy and storytelling across Girls Brands portfolio including fashion dolls, nurturing dolls, plush, collectibles, and more
- In collaboration with Product Design, Brand Marketing, and Entertainment (when applicable) develop:
- Character name, profile
- Brand, sub-brand, and/or product naming
- Packaging communication, based on marketing brief
- Create, maintain & distribute:
- Brand voice guide
- Character guide
- Manage legal clearance & stakeholder approvals where applicable
- Where applicable, work with Brand & Consumer Marketing teams on ad hoc copy needs
- Key marketing collaterals as requested – e.g. influencer outreach messaging, event invites
Position Requirements
Education/Experience:
- 2 years experience as copywriter, preferably within the kids space – toy, ent, retail, fashion, lifestyle and/or CPG brands
- Demonstrated ability to establish brand voice
- Demonstrated ability to maintain pre-established brand voice
- Ability to communicate information and ideas clearly, and concisely in writing
- Strong interpersonal skills for cross-functional collaboration
- Ability to work independently
- Adaptability: ability to track & implement changes in copy as product evolves throughout its development process
- Can-do attitude with an entrepreneurial spirit
- Solution and detail-oriented, possess project management skills
- Curiosity about kids’ trends/culture
Salary:
$28.00 – $33.00 /hr