Sales Director, Alternative Channels
Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.
Mission: To build, forecast, sell and ensure execution of business plans crafted for retailers to deliver against MGA key brands sales & profit goals.
|
Key Result Areas |
Time Utilization
|
|
|
1. |
Account Management & Development |
40% |
|
2. |
Profitable Sales |
10% |
|
3. |
Fiscal Responsibilities |
10% |
|
4. |
Forecasting |
15% |
|
5. |
Communication |
25% |
|
TOTAL TIME UTILIZATION |
100% |
|
Position Requirements
Education/Experience:
- Four-year college degree required.
- MBA or other business certification is an asset.
- Minimum 10 years’ experience in managing a business at US based grocery, drug, regional and/or discount merchants.
- Retail experience within general merchandise category is preferred.
- Supervising and mentoring team members, outside sales reps, and/or peers to work toward the same corporate goal.
Skills/Knowledge/Ability:
- Excellent proactive planning skills
- Excellent computer Skills (MS Office Suite, Excel,)
- Well-developed sales, people, communication, administration, sales policy, long-lead planning, and leadership skills
- Excellent forecasting and sales analytics skills
- Experience with both FOB and Domestic shipping procedures
- Formal knowledge of retailer and product categories within the industry
- Ability to think on your feet
- Entrepreneurial Spirit
- Excellent time management and follow-through skills.
- Good no-nonsense management skills
- Strong Work Ethic and reputation of Integrity
- Goal orientated
- Ability to travel
Authority:
- Reports to the SVP of Sales
Key Result Areas and Activities
- Account Management & Development
- Build relationship with the retailer’s buying team, including all buyers, planners, replenishment team and inventory management team.
- Work with buying team to understand their needs, performance metrics, and timetables, building a seasonal business plan that meets these metrics.
- Respond to and acknowledge all customer requests in timely manner.
- Be the expert on the products, categories, and competition that fall under the area of responsibilities.
- Manage day to day service issues between MGA marketing, product development, customer service, import team, customer marketing, and retailer buying teams.
- Profitable Sales
- Creating and presenting profitable sales plans for both retailer and MGA.
- Develop contingency plans that can be implemented in a timely manner.
- Delivering the business plan.
- Work with Marketing, Customer Marketing, and PD to develop plans that address each accounts objectives and objections, and then be able to sell the plan.
- Implement pricing actions as needed.
- Fiscal Responsibilities
- Manage opportunities with a check and balance for the return on the investment.
- Manage all account promotional spending within preapproved budgets.
- Forecasting
- Review weekly POS, when available, and action resulting opportunities with the retailer and demand planners.
- Build and forecast plans that are based on facts, like items, actual sales, reasonable turn rates, and other historical data by working closely with MGA demand planning team.
- Be conscious of lead times and forecast deadlines.
- Manage both an import and domestic inventory flow program.
- Ensure forecasts reflect all defined promotional plans and communicating to retailer all MGA national promotional activity (TV, print, etc…).
- Communication
- Timely, professional response with all colleagues and customers.
- Attend all required meetings, be prepared to participate, and ensure all follow up action is completed in a timely manner using the “who, what, when” template.
- Communicate issues and opportunities quickly to management team.
- Act as the retailers advocate on all business and product decisions while holding MGA interests at the highest level.
- Effectively and efficiently relay customer feedback, sales opportunities, and competitive market information to key sta keyholders: Management, Marketing, and PD teams.












