Careers at MGA Entertainment

Social Media Manager, New Product Launch

Requisition ID: 9201356543502_1
Location: Los Angeles, CA, US
Date posted: Aug 25, 2023

CA EMPLOYEE PRIVACY RIGHTS: https://www.mgae.com/ca-employee-privacy-rights 

MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at www.mgae.com or check us out at LinkedIn, Twitter, Instagram and Facebook

Mission:  Responsible for the management of social media strategy, content creation,  publishing, moderation, and updating of public-facing social handles across established and emerging platforms for new and emerging brands. 

Key Result Areas   Time Utilization

1

Social Media Strategy     

35%

2

Content Creation Management 

25%

3

Publishing

15%

4

Community Management Moderation

5%

5

Analytics

15%

6

Thought Leadership and Advocacy

5%

Total Time Utilization 100%

Position Requirements

Education/Experience:

  • Bachelor’s degree, preferably in social media, marketing, or communications
  • 4+ years of paid and organic social media channel strategy and programming
  • Experience developing a social media strategy to launch newly developed products and/or brands
  • Similar management position at toy/entertainment/media company preferred
  • Understanding of COPPA a plus

Skills/Knowledge/Ability:

  • Narrative and audience driven understanding of social media content
  • Best practice knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, and emerging platforms
  • Enthusiastic self-starter who is an expert copywriter 
  • Ability to switch between voices of various brand personalities, brand characters, corporate spokesperson, and consumer targets
  • Understanding of writing and generating content for both kid and adult audiences
  • Good communication, management, decision-making, and relationship-building skills
  • Team player willing to absorb, enhance, and execute brand direction
  • Love of popular and internet culture

Authority:

  • Reports to Sr Manager of Social Media Strategy and Content 
  • Works closely with portfolio brands, creative, agencies, and marketing teams to develop content 

Key Result Areas and Activities

Social Media Strategy

  • Execute insight-led, audience driven, social media strategy and tactical content plans
  • Work with paid media team to support social content
  • Develop a comprehensive strategy to create and grow a community around new launched product

Content Creation Management

  • Collaborate with cross-functional teams and external partners on asset ideation and development 
  • Stay informed on platform specs, ad types and innovation
  • Leveraging partnerships and influencers to further social content

Publishing

  • Oversee day to day management of marketing calendar activations across all social channels
  • Ensure legal guidance's are executed

Community Management 

  • Development of voice and social tone of brand socially
  • Develop communications, engagement strategy and content programming for owned channel in addition to off channel engagement  

Analytics

  • Define qualitative and quantitative measurement and goals
  • Build reporting and processes to integrate analytical tools and KPI dashboard in channel management
  • Work closely with legal counterparts to ensure adherence to rules and guidelines around social media marketing

 

Thought Leadership and Advocacy

  • Discover emerging social trends and/or platforms, react quickly to find new success
  • Educate teams on emerging social media platforms 

 

Salary:

$80,000 – $110,000 /yr