Sr. Mgr Softlines, Licensing & Business
Requisition ID: 9200362027869_1
Location: Los Angeles, CA, US
Date posted: Apr 14, 2022
DESCRIPTION
The Senior Manager of Softlines Licensing and Business Development for US and Canada is responsible for managing the softlines category and the associated product sub-categories and licensees with the goal of meeting or exceeding predetermined revenue targets and growth objectives. He/She evaluates and identifies gaps and/or new opportunities to delivery incremental sustainable revenue volume. He/She provides business vision and leadership and works collaboratively with retail sales and other divisions within the MGA organization to deliver common franchise and financial goals.
RESPONSIBILITIES
- Category and retail management:
- Strategize and develop new business opportunities. Analyze account business performance and develop growth objectives that are aligned with MGA initiatives.
- Maintains current knowledge of industry trends, competitors, opportunities, threats and dynamics.
- Develop and implement product strategies, merchandising and marketing plans to ensure that sales are maximized and marketing objectives met.
- Lead the selection, contract negotiation, and day to day relationships with the top licensees, and ensure appropriate team management of the remaining licensees.
- Retail, Sales and Marketing
- Liaise with Sales Trade Marketing team to define account promotional and marketing plans and ensure licensee participation (Top 10 licensees)
- Develop strong relationships with key retailers to maximize commercial and brand opportunities.
- Responsible for specialty apparel retail sales (Nordstrom, Macy’s, etc.) in additional to alt account opportunities for apparel.
- Development of e-Commerce Strategy to drive DTC and on-line presence on major fashion sites with lead ecommerce licensees.
- Product Development :
- Define and plan product development for retailer exclusive products.
- Set-up line review with licensees and Product Development team.
- Ensures licensee product lines reflect MGA quality and brand/property objectives.
- Collaborate with PD and Licensees to develop timeline schedule for key initiatives at retail
- Finance and Business Planning:
- Review quarterly performance and devise tactical plans to advance financial performance.
EDUCATION/EXPERIENCE:
- Bachelor's degree, +7 yrs. of softlines experience
REQUIREMENTS/QUALIFICATIONS:
- Drive for results
- Independent and owner operator
- Relationship builder
- Excellent communication & presentation skills
- Trail blazer
- Excellent sales/negotiation skills
- Comprehensive knowledge of licensees' production and creative capabilities/limitations
- Ability to drive a vision with commercial results
- Ability to lead change












