Careers at MGA Entertainment

VP, Brand Marketing

Requisition ID: 9201246372572_1
Location: Los Angeles, CA, US
Date posted: Jul 11, 2023

MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™, Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at or check us out at LinkedIn, Twitter, Instagram and Facebook

Key Responsibilities:

  • Acts as the Franchise steward by being the voice and advocate for the franchise throughout MGA working closely with leadership from all business units to unify goals and business objectives 
  • Builds and executes long-term Franchise growth plans including franchise positioning, content, licensing and partnership opportunities
  • Oversees the financial aspects of the brand including an ongoing awareness of inventory status, long-term growth opportunities and challenges and understanding the competitive landscape
  • Advocates for the brand through careful attention to details ranging from understanding audience segmentation and building strong retail programs to identifying global growth opportunities
  • Works with Business Units and Territories to build long-term franchise value through consistent execution worldwide including adherence to brand guidelines and approvals.
  • Ensures that all franchise plans and marketing activations are designed and implemented to meet specific measurable goals (short term and long term)
  • Communicates and interacts regularly with constituents on the development of the
     Franchise Strategy, Interactive Franchise Plans, Business Unit and Territory activation plans and general franchise updates
  • Shares best practices with partners


  • BA/ BS required, MBA a plus
  • Minimum of 7-10 years’ experience with Brand and/or Franchise Development
  • Proven success in cross-divisional, synergistic roles with multiple stakeholders required
  • Experience with consumer research and financial analysis preferred
  • Experience with a movie studio and/or entertainment fields highly preferred
  • Proven ability to lead and foster a highly collaborative team
  • Excellent communication skills, both written and verbal. Proven track-record in communicating and building consensus with all levels of staff, internal divisions and external stakeholders
  • Experience with ecommerce and digital marketing as levers for growth
  • Strong interpersonal skills, maturity, and excellent judgment. Able to work effectively with senior level executives.
  • Must have the ability to exercise discretion and maintain strict confidentiality in handling sensitive information and materials.
  • Exceptional critical thinking and problem-solving skills
  • Excellent project management, prioritization, and planning skills
  • Ability to work under pressure while maintaining a positive and productive demeanor
  • High proficiency with MS Word, Excel, PowerPoint, and Keynote required


$200,000 – $250,000 /yr