VP/SVP, Sales – Walmart
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA’s portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™,Little Tikes®, Rainbow High™, Bratz®, MGA’s Miniverse™, Yummiland™, CarTuned™, Ninjombie™, Wonder Factory™, DohKins™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA onLinkedIn, TikTok, Instagram and Facebook.
Summary:
The Vice President, Sales – Walmart, is a senior leadership role responsible for driving strategic growth, profitability, and execution for the Omni Walmart & Sam’s Club business. This person will lead a cross-functional commercial team including Account Managers, Merchandise Planners, and Demand Planners in the MGA Bentonville Office. The role is accountable for building strong customer relationships, driving revenue, and ensuring operational excellence through strategic planning, leadership, and collaboration across departments.
Key Responsibilities:
Strategic and Financial Leadership
• Lead the development and execution of customer-specific strategies that align with overall company goals.
• Set annual sales targets and performance objectives
• Lead all Joint business planning, modular, promotional and integrated marketing programs across stores, clubs, digital channels
• Monitor retail trends, category performance, and competitive activity to inform commercial strategy and take action to reduce risks
• Develop annual budgets for operating expenses and discretionary trade spend with Finance and leadership teams.
• Lead negotiations regarding pricing, promotional investments, markdown funding
Team Leadership and Development
• Oversee Bentonville office and manage and mentor a team of Account Managers, Merchandise Planners, Analysts and Demand Planners.
• Build a high-performance team culture focused on customer service, accountability, innovation, and delivering results.
• Drive continuous improvement and professional development within the team.
Customer Relationship Management
• Serve as senior point of contact for Walmart across all touchpoints including – merchandising, operations, retail media, marketing, marketplace and data ventures (scintilla) teams including stores, digital and clubs.
• Coordinate top-to-top in person senior leadership discussions bi-annually
• Participate in supplier summits and represent MGA at Walmart corporate and community events
• Foster strategic partnerships to drive joint business planning and long-term profitable growth for both MGA and Walmart
• Ensure alignment on customer KPI’s, needs, category strategies, promotional and operational execution.
Sales Planning and Forecasting
• Lead annual and quarterly planning processes.
• Oversee demand planning and forecasting to ensure supply alignment with customer needs and consumer demand
• Partner with Finance, Marketing, and Supply Chain to deliver accurate, profitable forecasts within lead times
• Collaborate and communicate with customer planning and replenishment teams to optimize inventory availability across stores, DC’s and fulfillment centers
Cross-Functional Collaboration
• Collaborate with Product Development, Marketing, and Operations to align innovation, supply, and promotional plans
• Serve as voice of the customer internally to align programs and priorities
• Lead internal account reviews and customer strategy presentations
• Lead and coordinate bi-annual customer line reviews across all brands
Performance Tracking & Analysis
• Utilize customer specific tools for execution and decision support – including Walmart Scintilla charter, retail link, and supplier one
• Drive data-driven decision making through performance dashboards, POS analysis, and account scorecards.
• Lead post-promotion analysis to improve ROI and promotional effectiveness.
Qualifications:
• 10+ years of progressive experience in sales or commercial leadership within consumer products or retail sectors. Toy business is an asset.
• Proven track record managing the Walmart business and cross-functional teams.
• Strong understanding of omni-channel retail merchandising, promotional planning, supply chain, and forecasting.
• Understanding of long lead time, seasonal, fashion and import categories
• Excellent negotiation, presentation, communication and interpersonal skills.
• Analytical mindset with ability to interpret complex data into actionable strategies.
• Bachelor’s degree in Business, Marketing, or related field.
Key Competencies:
• Owner / Operator Mentality
• Strategic thinking & commercial acumen
• Team leadership & coaching
• Relationship building
• Cross-functional collaboration
• Data-driven decision making