Careers at MGA Entertainment

Marketing Manager

Mission: Ownership of the development and implementation of UK Marketing strategy to drive consumer and retail demand for MGA Entertainment Ltd.

1. Strategic planning   20%
2. Budget Management     5%
3. Marketing Activation    30%
4. Media Management                 15%

5. Product Line Management            15%    

7. Exhibitions and Trade shows          5%

Total Time Utilisation    100%

Position Requirements

Education/Experience:

• Ideally, educated to degree level in business/marketing.
• Minimum 5 years experience in brand management within consumer goods companies.  Knowledge of toy industry and experience of targeting parents and children preferred.
• Extensive experience of the full marketing mix – strategy, planning, trade marketing, brand partnerships, events, market research, PR, ecommerce, CRM, digital incl. social media and product development.
• Product line management experience.

Skills/Knowledge/Ability:

• Excellent organisational skills
• Vision, drive and passion for consumer brands and retail
• Ability to communicate well at all levels and across multiple business units
• Pragmatic, resilient and flexible
• Hands on collaborative approach
• Experience of management of multiple external agencies

• Calm and level-headed under pressure
• Ability to adapt to change in complex business environments
• Energy, stamina and an ability to work well in a fast changing environment and managing conflicting priorities
• Financially and commercially astute – comfortable with data, budget setting and management
• Proficient with PowerPoint, Excel, Word and Microsoft Outlook

Authority:

• Reports to UK Head of Marketing, working closely with global marketing teams and US brand teams. 
• Manage and mentor 1 direct report – Assistant Brand Manager.

Key Result Areas and Activities:

• Development and implementation of demand creation plans to establish a UK Marketing strategy to deliver financial objectives.
• Create and deliver UK marketing communication strategy across all media/ retail touch points to drive children and parent demand.
• Develop expert category, consumer and market understanding to identify product development opportunities across UK/ European territories.

• Implement effective consumer demand driving programs including PR, media (inc. TV, digital & social advertising), sales promotion, digital, social media and merchandising.
• Manage key agency partners to deliver marketing plan to ensure positive ROI.
• Build and manage marketing budget effectively against forecast and objectives.
• Develop and manage B2B brand partnership activities and drive brand experiential strategy.
• Measure and manage campaign effectiveness against KPI’s and course correct.  

• Define UK product line, reviewing performance on a regular basis (including weekly analysis of key customer EPOS data).
• Manage pricing for UK product line to ensure market success.
• Oversee maintenance of sell sheets, demo guides, product data for all items.
• Develop expert category, consumer insight and market understanding in order to make informed decisions for the future growth development of the brand portfolio.

• Develop UK Sales presentations to support sales team with seasonal sell-ins.
• Work closely with UK sales team to drive account growth through sell-in (sell sheets, presentations, listings, exclusives etc) and to generate sell-through (retail promotions, online, catalogue page design etc.).
• Oversee product sample management as required and build strong relationships with all manufacturer touch points.
• Develop strong retail marketing and buying relationships. 
   
   

• Working with Showroom manager to approve build and layout of product showrooms etc.
• As required responsible for planning and building of exhibition stands at annual toy fairs.