Careers at MGA Entertainment

Associate Brand Manager LT

Requisition ID: 9202126664890_1
Location: Los Angeles, CA, US
Date posted: Jun 06, 2024


Mission: The Associate Brand Manager will be responsible to help understand consumer insights & trends, translate those insights into business strategies and work to turn those strategies into compelling product lines, product launches, relevant promotions, and business-building communications that will deliver against our revenue goals.  The Associate Brand Manager must possess a unique blend of project management, business management, team spirit, brand passion and a sense of urgency.

Position Requirements


  • Bachelor’s degree required in Business, Marketing or related Discipline, MBA preferred.
  • 2+ years of brand management experience.
  • New product innovations/launch experience preferred.
  • CPG experience/classically trained marketer preferred.
  • Toy experience preferred.



–   Entrepreneurial can-do attitude to find ways to break down growth barriers.

–   Ability to effectively represent brand internally and externally.

–   Motivated by challenges and possesses a robust sense of curiosity.

–   Ability to pull insights from multiple sources and synthesize into a compelling story for change.

–   Passionate about driving brand growth by better meeting consumer needs. 

–   Strong skills and experience with diagnosing and resolving complex problems and opportunities.

–   Ability to craft vision and strategy and make it come to life with actionable plans. 

–   High familiarity with strategy development, integrated marketing planning, and innovation processes.

–   Strong analytical, decision making, influence, and communication skills.

–   Ability to work independently (self-motivated) and complete projects within required timeframes.

–   Able to lead and inspire cross functional teams to deliver strong results.

–   Highly capable of writing/evaluating product, packaging, and communications briefs.

–   Able to make tough, informed decisions quickly to keep projects on track.


  • This role reports to the Director of Marketing. 

Key Result Areas and Activities:

Brand Planning & Consumer Communications

  • Assist with the annual brand planning process for your brand.
  • Identify key strategies to drive demand and deliver with flawless execution.
  • Demonstrate decision-making abilities around investment alternatives that mitigate risk and maximize return. 


  • Development of marketing plans for key product drivers including but not limited to
    • Traditional and Digital marketing 
    • Advertising
    • Public Relations
    • Social Media

Cross Functional Team Leadership

  • Lead cross-functional teams on assigned business or project development initiatives.
  • Educate teams (Entertainment. Creative, Digital, Social etc.) on brand information and background that allow them to help create and execute programs that will drive consumer demand.
  • Manage projects on time and on budget.

P&L Management and Financial Analysis

  • Help to manage the brand P&L to drive top line sales and increase margin.
  • Analyze point of sale and store level data to determine trends and key performance indicators and business drivers.
  • Complete program analysis to determine ROI and make future recommendations.
  • Maintain complete awareness of brand financials including inventory, forecasts etc.
  • Evaluate media effectiveness and make subsequent recommendations.

New Product and Packaging Development

  • Partner with Product Development and Packaging teams to deliver new products that fill a gap in the marketplace.
  • Offer strategic input based upon insights, customer feedback and competitive knowledge.


Insights & Competitive Analysis

  • Leverage data, trends and support from Director and Market Research to help build a robust and actionable learning plan that addresses knowledge gaps in consumer, brand, product, business and marketplace learnings.
  • Identify and leverage relevant consumer and/or shopper insights.
  • Thorough understanding of the competition (products, activities and performance).
  • Perform ongoing competitive research to insure product offerings are best in class in terms of quality, innovation, styling, and pricing and trends.


$75,000 – $95,000 /year