Careers at MGA Entertainment

Item Setup Specialist

Requisition ID: 9201825595294_1
Location: Bentonville, AR, US
Date posted: Feb 12, 2024


MGA Entertainment is one of the largest and fastest growing privately held toy and entertainment companies in the world. Headquartered in Los Angeles, and with offices globally, the company creates innovative, proprietary, and licensed consumer products and entertainment properties, including toys, games, dolls, apparel, consumer electronics, home décor, stationery, sporting goods, movies, and television series. The MGA family includes award-winning brands such as L.O.L. Surprise!™Little Tikes®, Rainbow High™, Shadow High™, Bratz®, MGA’s Miniverse™Fluffie Stuffiez™ , Na! Na! Na! Surprise™, Micro Games of America™, Baby born® Surprise and Zapf Creation®. For more information, please visit us at or check us out at LinkedIn, TwitterInstagram and Facebook.

Mission: As an integral part of our dynamic team, the Item Setup Specialist will have full responsibility for entering and maintaining item setups for an assigned account (Walmart/Target). Item Set-up Specialist will be managing all submissions within the Retailer Account Portal Modules for Major and Other Domestic Accounts to include Data Sync, Walmart’s Retail Link and/or Target’s Partner’s Online, VMM, PCN, IMN, PIM, Import Questionnaires and other portals.    

Must be extremely detail-oriented and exhibit the ability of forward thinking and pro-activeness.  Must be attentive to upcoming timelines and deadlines. Attend all related meeting and webinars for Item Set-up requirements for both import and domestic.  A certain degree of creativity, common sense and exercising independent judgment is required.


Key Result Areas

Time Utilization



Item Set-up in Retailer Portal  



Liaison to MGA/Little Tikes Production, Marketing, Sales, Operations & Quality Assurance departments regarding Item Set-ups



Self-Training & Maintenance



Administrative, Samples and Planograms




Position Requirements


  • College Degree Preferred
  • 5 years’ experience working with Walmart and/or Target 
  • Experience with Walmart and/or Target Portals/websites helpful
  • Independent and self-motivated worker


  • Exceptional planning and organizational skills to lead/manage projects. 
  • Excellent professional oral and written communication, collaboration and presentation skills.
  • Highly detailed 
  • Ability to multitask in a fast-paced, sales-driven environment.
  • Intermediate/Advanced skills with Microsoft Office
  • Resourceful and problem solver. 
  • Positive attitude with excellent time management.


  • Item Set Up Specialist is an independent position, reports directly to Manager of Sales Administration.

Key Result Areas and Activities

Item Set-up in Retailer Portal

  1. Manage, maintain and submit all item set-ups & Promotions in Retailers Portal seasonally (end to end).
  2. Manage all item data, item set up and Retailer Website Management to include item management/ all dimension variations, populate copy/features from sell sheets, insert/format images, shipment information, warranty requirements, quality/certification and all other forms and requirements requested by our Retailer
  3. Line Review item submissions into Retailer Portal Management System for Domestic/Import 
  4. Submission of any Retailer quotes and forms. 
  5. Review the weekly price list flash and update Retailer Portal and Quotes of items to reflect relevant changes.  
  6. Manage entry of GS1 data synchronization (data sync) for Retailers per GS1 information standards.
  7. One World Sync data (applicable by assigned account) new item creation and existing item maintenance for changes: case pack dimensions, pack quantity changes, unit dimension changes etc.
  8. Verifying and correcting all Import and Domestic Item numbers weekly to ensure information is correct and accurate.  
  9. Access data, format and deliver reports/spreads of the analytic findings and results as needed. 
  10. Resolve errors or missing Item information and verify accuracy and complete submission. 
  11. Create and maintain Retailer Quotes and forms with all relevant changes.
  12. Track, prepare and provide updates on items set up until they are ready to be ordered. 
  13. Manage all rejection items and ensure all item set-ups reach “Ready to Order” status within Retailers Timeline. 
  14. Create weekly and monthly reports to track all items being set up to share with Sales Teams.
  15. Maintain and ensure data accuracy of products information season by season.
  16. Complete all Retailer related item information on spreadsheets and/or portals online for warehouse and .com accounts. 


Liaison between MGA/Little Tikes Marketing, Sales, Operations, Quality Assurance & Retailers 

  1. Manages contact lists and day-to-day relationships with Retailers and third-party partners.
  2. Partnering with Marketing, Operations and other related departments to obtain current product information, image, copy, dimensions, materials and other relevant information. 
  3. Work closely with Sales Analyst and Sales Administrator regarding item setup changes directly affecting forecasting and existing orders.
  4. Work with HK/LA Sales Administration team to ensure item setup information in Retailer’s website is in sync. 
  5. Work as liaison between all other departments to obtain all necessary information to ensure accuracy and compliance. 
  6. Manage requests and email correspondences with Buyers and Planners on item setup regarding changes and/or discrepancies.  
  7. Manage and support end to end process of Item Setup and assist in implementing changes/improvement while working with cross functional partners to implement changes in current systems. 
  8. Communicate critical deadlines and established processes to Sales Team and Management. 
  9. Weekly meetings with Sales Team and Monthly meeting with Marketing Teams to pro-actively address significant item changes throughout the season.
  10. Collaborate with PD & QA team to provide necessary information so Retailer may issue Retailer Item # and/or DPCI.
  11. Collaborate all information to ensure WERCS registrations and PCBA documentation are issued and complaint with Retailer.
  12. Follow up and review all cost material breakdown forms provided by PD and QA Departments to ensure they are compliant with Retailer prior to submission.
  13. ADHOC projects as needed.

Self-Training & Maintenance

  1. Learn the Retailer’s system, understand the capabilities of the system and the vast amount of knowledge available within Retailer’s Website. 
  2. Self-train and remain current on new developments in Retailer’s Portal. Applicable to the development, execution, and improvement within the portals. 
  3. Drive continuous improvement in systems and support for item setup and maintenance.
  4. Analyze data, create reports, review dashboards and "dive into" systems to learn and improve. 
  5. Cross train with Backup with understanding of the details of items setup for back up Retailers account.
  6. Manage Retailer Website as Site Administrator. The Site Administrator is the first point of contact for adding users, removing users, troubleshoot, addressing issues, questions and resolve problems relating to the Retailer’s Website. 
  7. Create and maintain Cheat Sheets for item setup with step by step instructions and print screens.  

Administrative, Samples & Planograms

  1. Request, manage and track mockups and Retailer planograms to include buyer required labels, images, production samples and/or product with package. POG boxes sent to Sales Team with import and domestic quotes adhered to quickly and easily deliver to Retailer Planogram Rooms.  
  2. Provide Sales Reps/Retailers with images (hi/low res), CDs and websites.
  3. Provide presentation materials for Sales Meetings with production/prototype samples, documents and mockups.  
  4. Request, manage and track Samples. Tag/item status/ and dims label adhered to sample submissions.  Confirm dimensions and artwork before shipping to Sales Offices.
  5. Any other assigned projects, tasks or requests.


$65,000 – $75,000 /yr