Careers at MGA Entertainment

Company Summary: MGA Entertainment, Inc., a consumer entertainment products company headquartered in Chatsworth, California creates innovative proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award winning brands such as L.O.L. Surprise!™,Little Tikes®, Secret Crush™, Tobi™ Robot Smartwatch, Rainbow High™, Poopsie Slime Surprise!™, Sing-a-Long Lilly and Ami, Rescue Tales™, VIRO Rides™, Na! Na! Na! Surprise™ and Zapf Creation®. Visit us at www.mgae.com

MARKETING OPERATIONS

• Rally cross-functional partners from Brand Management, Sales, Retail Marketing, Creative, Media, Social, eCommerce, and DTC around a common vision to ensure efficient and strategic activation of ideas.
• Lead operational strategy for marketing team; maintaining and optimizing all marketing efforts cross-functionally from PD to Sales, ensuring all efforts have the customer experience in mind (Media, Social, eCommerce).  Implement processes to ensure the content supply chain stays on course
• Monitors the marketing tech stack and other marketing tools to ensure Marketing teams are quipped with the tools to make sure content, assets, and programs are delivered on time, within spec and within budget.  When necessary, iterate and make improvements to process increase efficiency and output
• Partner with internal stakeholders to build process, including communication flow and “chain of command”/escalation; Analyze, iterate, and optimize marketing processes by working closely with Marketing Leadership to maintain the MGA operational playbook
• Identify and maintain internal KPI scorecards among varied projects and processes to help increase efficiency, profitability, and quality 

ECOMMERCE AND ASSET MANAGEMENT

• Oversee eCommerce, digital merchandising and asset management with a Global, Omnichannel approach for Major Retailers and alt channels, ensuring assets are delivered with the ability to localize for all markets and channels, keeping brand tone and consistency at the forefront, and following industry standards to optimize all SKUs
• Build and maintain Brand Stores on Amazon and work with Retail Partners to maintain brand stores on Target and Walmart.    
• Identify and enforce best in class merchandising, conducting SKU audits and providing SKU maintenance over the lifetime of a product
• Perform frequent and recurring SKU optimization on Brand Stores and PHP pages, following the MGA eCommerce Curriculum to ensure products are best in class and maintain high performance
• Oversee management of eCommerce Customer Service, managing review, ratings, and customer question process to ensure optimal customer journey and experience for products on retail dot com sites
• Operationalize and oversee content supply chain – Build, maintain, and supervise consistent process to create content assets and measure results for all eCommerce and media (including social, both paid and organic) efforts. Ensure that assets reflect brand criteria and are delivered on time and in the correct format.

PARTNERSHIPS

• Develop and manage strategic partnerships – Own the execution and details required to successfully manage key partnerships for media and content partnerships (i.e. AnyRoad, Brand3P, SuperAwesome, Sony)
• Identify, develop, and leverage programs and partnerships that lead to innovative opportunities for high profile events, and consumer experiences, including virtual brand experiences
• Own and manage Creative partnerships – Represent MGA with partners and platform holders in the digital ecosystem, owning the day to day relationships and act as a rep for those partners internally.
• Identify new opportunities – extend brand and media strategy by identifying and managing new opportunities with partners that can help build and deepen reach and relationships in creative and innovative ways.
• Evaluate new opportunities and emerging industries/companies to identify key partners and marketing trends, provide thought leadership with internal stakeholders and make recommendations on which to pursue in order to amplify brand awareness and marketing initiatives
• Activate and manage integrations (contests, partner events, influence programs) on the DTC site across brands, ensuring execution is on brand and that platform is maximized as a content destination, with a strong drive to retail; execute and serve as point person for offsite partner programs driving back to DTC site for purchasing call to action

REQUIREMENTS

• 10+ years of experience supporting Marketing Operations  
• 5+ years of experience leading and developing high performing teams 
• Experience working the toy, consumer packaged goods, or entertainment industries 
• Experienced in directing the creative process and production of creative assets in a high-volume environment 
• Strong understanding of Marketing tech and other Marketing tools
• Proven success in building brands and driving market share growth 
• Previous experience managing relationship and setting expectations with 3^rd party vendors 
• Experience developing and leveraging partnerships to increase brand awareness and enhance brand strategy 
• Experience with best in class merchandising and SKU optimization
• Experience working with retail partners (such as Target, Walmart and Amazon) to develop and maintain eCommerce  brand stores
• Strong understanding of eCommerce KPI’s and analytics
• Experience working with creative partners to develop and manage media/content libraries