Associate, Digital Marketing and Media
Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.
MGA Entertainment Mission & Values
Our Mission is to entertain children around the world and become part of their childhood and future generations.
Our Values serve as a compass for our actions and describe how we behave in the world. For us, Creative Innovation is core to our success. We are Passionate about everything we do. We are about Solutions and "can do" is embedded within our belief system. When we say it, we do it – we are always Accountable. We recognize the Unlimited Potential of employees and power of Teamwork. Collaboration is crucial.
Benefits include new construction modern and sleek home office headquarters, with prioritization on health, wellness, and eco-friendly values: on-site gym, free yoga and Pilates, smoke-free campus, green vehicle charging stations, bamboo Zen garden and more!
Opportunity
The Coordinator, Digital Marketing and Media role is to leverage paid media to create growth for our amazing brands and products.
Our Digital Marketing and Media team is responsible for developing and delivering compelling paid media plans that excite kids and drive consumer demand for our products.
The right candidate will support marketers in setting and executing media strategy that will reach and engage consumers with compelling brand messages. The individual will support the Digital Marketing and Media team with an initial focus on managing Media Flowcharts and Billing.
We are looking for a team member that can execute with a genuine passion for our products. This role is pivotal in leading day to day operations, planning, creative ideation and working in close partnership with our strong portfolio of existing and emerging brands. This person will focus on generating paid media strategies and tactics the day-to-day realization of that vision across media platforms.
Authority
This role reports to the Manager, Digital Marketing and Media
Key Result Areas and Activities
- Media Agency Management
- Lead our Agency partners to success.
- Ensure quality and timeliness of flowcharts, billing and budgeting.
- Media Planning and Buying
- Support the daily relationships between internal requests, creative assets, media budget and schedules.
- Driving Business Growth
- Ensure strict KPI management is applied to all initiatives and report on business results.
- Manage KPI reporting from the Media Agency on a campaign by campaign and brand by brand basis.
Position Requirements
Skills/Knowledge/Ability
- Digitally native, media savvy.
- Strong influencing skills and ability to collaborate with cross-functional teams.
- Ability to integrate digital programs to support marketing goals and programs.
- Able to perform within an integrated team environment.
- Strong project management skills for managing internal and external resources, setting and managing deadlines, and fielding and prioritizing internal and external inquiries.
- Exceptional initiative & follow-through skills.
- Must be a flexible and creative self-starter who is able to work within an energetic, entrepreneurial environment.
- Agile project manager.
- Accountable marketer.
Education/Experience
- Bachelor's Degree in Communications, Marketing or similar field or equivalent work experience
- 3-5 years of experience
- Toy industry experience highly valued
- Track record of leading and developing brands using a variety of marketing vehicles (digital media, total video, social media, consumer marketing, channel marketing, etc.).
- Strongly encouraged: Kids and/or Family marketing or quick turn fashion
- Additional areas of valuable expertise: CPG, Retail, Entertainment, Gaming
- Helpful: Diversified experience across big and small companies, start-up entrepreneurial strongly preferred