Director, US Retail Media and Ecommerce
Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.
MGA Entertainment Mission & Values
Our Mission is to entertain children around the world and become part of their childhood and future generations.
Our Values serve as a compass for our actions and describe how we behave in the world. For us, Creative Innovation is core to our success. We are passionate about everything we do. We are about Solutions and "can do" is embedded within our belief system. When we say it, we do it – we are always Accountable. We recognize the Unlimited Potential of employees and power of Teamwork. Collaboration is crucial.
Benefits include new construction modern and sleek home office headquarters, with prioritization on health, wellness, and eco-friendly values: on-site gym, free yoga and Pilates, smoke-free campus, green vehicle charging stations, bamboo Zen garden and more!
Opportunity
The Director, US Retail Media and Ecommerce role is to leverage paid media to create consumer demand and growth for our amazing brands and products at retail (both brick and mortar and etail.) This is a key cross-functional role that will lead the strategy for collaboration with US retailer media networks of Amazon, Roundel and Walmart Media Group as well as Alternative Channel partners.
Our Digital Marketing and Media team is responsible for developing and delivering compelling paid media plans that drive consumer demand for our products.
The right candidate will lead a team that will support marketers in setting and executing Retail and Ecommerce media strategy that will reach and engage consumers with compelling brand messages. The individual will activate on consumer data and insights, industry trends and innovative entrepreneurship to think differently.
We are looking for an experienced team leader that can execute with a genuine passion for our products.
Authority
This role reports to the SVP of Digital Marketing and Media
Key Result Areas and Activities
- Retail Digital Marketing
- Lead digital marketing strategy and execution with Retail partners for MGA Entertainment brands.
- Develop digital media programs using highly effective tactics and strategies to deliver maximum ROAS.
- Media Planning and Buying
- Oversee the briefing of key Media agency partners on Retail media programs.
- Strategically lead the relationships between internal requests, media budget and schedules.
- Driving Business Growth
- Identify opportunities to drive consumer awareness and increase revenue at our top Retail partners including Alternative Channel partners.
- Ensure strict KPI management is applied to all initiatives and report on business results.
- Lead internal collaboration across brand and sales teams to align on key brands, items and timing to maximize media for conversion, both online and instore.
- Agency Management
- Partner with external media agency to develop cohesive plans and strategies that effectively deliver the maximum ROAS.
- Collaborate with brand partners to lead creative execution that showcase the brand’s authentic point of difference to shoppers.
- Partner with Ratings and Reviews agency to ensure retailer site ratings and reviews are up to date for all core and new products
- Retail Media Subject Matter Expert
- Be the subject matter expert for brand teams, content teams, sales, customer marketing and executive team
- Be the internal champion for driving profitable media campaigns that drive our brand sales at key US retail partners of Amazon, Walmart, Target and Alternative Channels.
Position Requirements
Skills/Knowledge/Ability
- Deep retail media expertise.
- Digitally native, media savvy.
- Strong influencing skills and ability to collaborate with cross-functional teams.
- Able to perform within an integrated team environment.
- Strong digital marketing and media contacts and industry influencers.
- Demonstrated success achieving digital-first media goals.
- Strong analytical skills and passion for interpreting and translating quantitative and qualitative data into actionable insights.
- Excellent project management skills for managing internal and external resources, setting and managing deadlines, and fielding and prioritizing internal and external inquiries.
- Exceptional initiative & follow-through skills.
- Must be a flexible and creative self-starter who is able to work within an energetic, agile, entrepreneurial environment.
- Demonstrated ability to be creative and think big, always contributing fresh idea.
- Accountable, outcome-based marketer.
- Ability to collaborate with others for a better solution.
Education/Experience
- Bachelor's Degree in Communications, Marketing or similar field or equivalent experience
- 10+ years of experience
- 5+ years team leadership and management with direct reports
- Understanding of retailer media networks capabilities and metrics, with prior experience mandatory.
- Strong leadership, team building and talent development.
- Strongly encouraged: Kids and/or Family marketing, Toy experience or quick turn fashion
- Preferred: Diversified experience across big and small companies, start-up entrepreneurial strongly preferred