Careers at MGA Entertainment

Social Media Associate Manager

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Requisition ID: 9200125472780_1
Location: Los Angeles, CA, US
Type: Regular Full-Time
Date posted: Dec 31, 2021

Company Summary: MGA Entertainment, a consumer entertainment Products Company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market.  The company also licenses its IP in such areas as apparel, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.

Mission: Responsible for the management of social media strategy, content creation, publishing, moderation, and updating of public-facing social handles across established and emerging platforms. 

 

 

Key Result Areas   Time Utilization

1

Social Media Strategy     

15%

2

Content Creation Management 

20%

3

Publishing

20%

4

Community Management Moderation

30%

5

Analytics

10%

6

Thought Leadership and Advocacy

5%

 

Total Time Utilization  100%

 

Position Requirements

Education/Experience:

 

  • Bachelor’s degree, preferably in social media, marketing, or communications
  • 3+ years of paid and organic social media channel strategy and programming
  • Similar management position at toy/entertainment/media company preferred
  • Understanding of COPPA a plus

 

Skills/Knowledge/Ability:

 

  • Narrative and audience driven understanding of social media content
  • Best practice knowledge of social media platforms including but not limited to Facebook, Instagram, Twitter, Pinterest, YouTube, TikTok, and emerging platforms
  • Enthusiastic self-starter who is an expert copywriter 
  • Ability to switch between voices of various brand personalities, brand characters, corporate spokesperson, and consumer targets
  • Understanding of writing and generating content for both kid and adult audiences
  • Good communication, management, decision-making, and relationship-building skills
  • Team player willing to absorb, enhance, and execute brand direction
  • Love of popular and internet culture

Authority:

 

  • Reports to Manager of Social Media Strategy and Content 
  • Works closely with portfolio brands, creative, agencies, and marketing teams to develop content 

Key Result Areas and Activities

1. Social Media Strategy

  • Work with stakeholders to develop content/plans to grow/support the community, meet engagement metrics, and ensure best practices are followed.

2. Content Creation Management

  • Partner seamlessly with internal and external creative partners to deliver high quality  content
  • Stay informed on platform specs, ad types and innovation
  • Leveraging partnerships and influencers to further social content

3. Publishing

  • Develop, manage and execute on content calendar for all social platforms and publishing
  • Ensure legal gudiences are executed

4. Community Management 

  • Act as voice of brand across social platforms
  • Develop communications, engagement strategy and content programming for owned channel in addition to off channel engagement   

5. Analytics

  • Analyze what’s working and what’s not working in a data-oriented way
  • Translate campaign results into reports based on key KPIs
  • Work closely with legal counterparts to ensure adherence to rules and guidelines around social media marketing

5. Thought Leadership and Advocacy

  • Identify and educate teams on emerging social media platforms 
  • Discover emerging social trends and/or platforms, react quickly to find new success
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