VP, Corporate Communication
Company Summary: MGA Entertainment, a consumer entertainment products company headquartered in Chatsworth, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company also licenses its IP in such areas as apparel, accessories, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as LOL Surprise, Little Tikes®, Project MC2, and Zapf Creation®. For more information please visit www.mgae.com.
The VP, Corporate Communications will drive the external communications strategy by directing the day-to-day public relations, media relations, crisis management and serving as the key thought leader in corporate communications to the toys, gaming and media press. S/he will partner closely with Marketing Communications, Finance, Legal, Content Development and Human Resources to develop and execute the communications strategy to bring the company’s mission and vision to life.
The successful candidate will have excellent written and verbal communication skills and demonstrated experience developing external communications. The successful candidate must be detail oriented and deliver and manage high-level projects on deadline.
VP, Corporate Communications will report to the Chief Marketing Officer.
Responsibilities:
Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:
- Design and manage the delivery of the Corporate External Communications strategy and plan.
- Partner with leadership team/staff to bring company goals, values and vision to life externally.
- Devise and implement all external communication plans, content and collateral, product announcements and updates, crisis and change management messaging.
- Ensure alignment and cohesion on written communications, posts and articles.
- Develop a variety of externally facing written content.
- Become an MGA content expert by developing a deep understanding of the organization’s mission and impact of its work.
- Cultivate positive relationships with key beat reporters and primary business, consumer and trade outlets covering MGA.
- Lead the ongoing cultivation of influencers in support of MGA’s Marketing and PR strategies.
- Lead and develop a small yet mighty team.
Minimum Requirements:
- At least 15 years of experience in a broad range of corporate communications functions with 6 years as a functional expert and leader.
- Excellent understanding of effective media relations practices and working knowledge of media outreach approaches.
- Experience with public relations and crisis management.
- Exceptional verbal and written communication skills are required.
- Established relationships with media news outlets.
- Entrepreneurial, hands-on style with a strong bias for action and results while working effectively in an innovative, unstructured environment that values collaboration without ego.
- Sense of urgency without sacrificing excellence.
- Outstanding organization and project management skills, with ability to see big picture and have meticulous attention to detail.
- Experience leading and managing a high performing team.
- Proficiency in Microsoft Office (Outlook, Word, Excel and PowerPoint).
- Bachelor’s degree required.